A two-minute audio clip is all you need to clone a voice; before you know it, you are listening to yourself reciting poetry in French or asking where to find a reliable cat café in Japanese. Voice AI has the potential to give so many more of us the ability to be heard in a uniquely Human mode; voice is intimate and emotive, which is also why it is so dangerous, too. This will be highly disruptive – for good and ill – in the months ahead.
As our world becomes ever more complicated and process-oriented, we find our world becoming very small – our digital spaces, the constant distractions and the noise of our current media landscape. We need big stories of adventure, heroes and villains, guides and demons. Insurmountable obstacles. Undying love, loyalty and determination. This speaks to our core, and we can use the tools of the Epic to deliver information, to inspire, to align and to remind us of who we are. Five tools of the great storytellers.
In our current media landscape, with its abundance of information, constant chatter and noise, building in silence has become essential. Generative AI will thousandfold this condition as it issues forth content in all forms – video, images, audio, words-words-words – more than we could ever hope to read across multiple lifetimes. The true art of communication is reductive. Mastery of the tool of silence puts us in another league of Storytellers; the abuela, the shaman.
